RESEARCH: Readership Profiles - Q / Kerrang! / Mojo

Readership Profiles.

Q Magazine:

Q is the UK's No.1 actively-purchased music magazine. Q magazine is about quality and character, and its audience love it's beautiful photography, in-depth reporting and sense of humour. Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it. Q is trusted and influential and gets unparalleled access to the biggest stars.

     Target Audience?

Mark Ellen and David Hepworth, the founders of Q magazine, both felt that the older generation of music buyers were being ignored, so they decided that instead of aiming the magazine at teenagers and young adults that the target audience for Q would be music buyers over the age of 25 years old.

Q magazine's audience is younger and more affluent than any other music monthly magazine. The female/male ratio of Q is 31.7%/68.3% and it has the second highest ABC1 out of the whole of the men's market. The readers of Q magazine are affluent - 70% are ABC1 with a high disposable income.

Q features many genres of music so it is suited to all music lover. The magazine has a mass audience as it is a popular magazine, but it could also be referred to as having a niche audience because it is specifically aimed at music lovers.

     Products You Could See Advertised in Q Magazine?

• New albums 
• Tours from new and existing artists
• New films coming to cinemas
• Other music magazines
• Competitions to win music equipment
• Music equipment 
• Clothing
• Perfume

     How Does This Magazine Appeal to its Audience?

Q magazine is able to appeal to audiences as it offers its readers a very wide reviews section, including music, television and films, however a large quantity of the magazine is filled with interviews. As well as that, Q offers its readers promotional gifts such as CDs and books. Because Q is aimed at a slightly older generation, the magazine is more sophisticated and is specifically about the music instead of what an artist is wearing, which is what you will find in other music magazines.


Kerrang! Magazine:

Kerrang! is the biggest music weekly magazine in the world. As well as music releases, Kerrang! is also perfect for film and games, also mobile technology and government messages. This magazine loves music, especially rock music, it is considered by its readers to be an integral part of the scene rather than just a commentator.

     Target Audience?
The target audience for Kerrang! Magazine is mainly males however it is still available to females if they want it. The main class of people who buy this magazine are in ABC1 and shows that it’s mainly aimed at people who are in the upper to lower-middle social class and at people within the professions in those demographics. This magazine is more popular with the younger generation and had a median age of 22. By having a younger profile is a big advantage because normally this age group is elusive to reach.

     Products You Could See Advertised in Kerrang! Magazine? 

• New Albums
• Films & Games
• Kerrang! TV
• Kerrang! Radio
• Concerts
• Apps
• Clothing
• Other Magazines
• Music Instruments  
• Freebies  

     How Does This Magazine Appeal to its Audience?

Kerrang! magazine is able to appeal to its audience because its main target audience is fans of rock music and that's what this magazine is mostly about. As well as all of the rock music content featured in this magazine, it also features things such as musical instruments, films and clothing, which could appeal to anybody who may not necessarily be a rock fan.  


MOJO Magazine:

MOJO magazine is the world’s largest UK music magazine that delivers monthly doses of world class journalism and iconic photography to an audience of extremely passionate music consumers. MOJO is a magazine of high brand values and integrity. It is a carefully crafted musical archive that covers the very best of music across genres.

     Target Audience?

The target audience for MOJO magazine is mainly for rock music lovers, though it focus’ mainly on classic rock music. This magazine is more appealing to the male gender however females still show an interest in this. The main class of people who buy this magazine are from the ABC1 class and are from professions such as teaching. The audience that buy this magazine show an interest in old bands like the Rolling Stones.

     Products You Could See Advertised in MOJO Magazine?

• Albums
• Clothes
• Festivals
• Concerts

     How Does This Magazine Appeal to its Audience?

MOJO magazine is able to appeal to its audience because it offers its fans what they want, things such as rock interviews and other related things. Also, it offers readers things such as freebies and concert tickets to artists that they would enjoy. As well as this, MOJO magazine is mainly aimed at its target audience of rock fan enthusiasts.