PLANNING: Initial Ideas.

Initial Ideas

Idea 1:

Indie/Pop Magazine:

Gender - Male/Female

Age - 13 to 25

Reader Interests - They will be interested in indie/pop genre, fashion based around the genre, music currently in the charts and films/TV.

Similar Artists - Sheppard/Of Monsters and Men/Imagine Dragons/Fun./Bastille

Colour Scheme - Red, White and Black

The strengths with this indie/pop magazine idea is that it has a wide age range, which is 13-25 year olds, so it will be able to draw in a slightly bigger audience than something, for example, is only aimed at teenagers. As well as being an indie music magazine it will also feature other genres such as pop, and by doing this it makes the target audience for this slightly larger, however it will mainly focus on the indie pop genre. This magazine will also be for both male and females so it isn't gender specific and will be available to anyone wanting to read it.

Idea 2:

Rock Magazine:

Gender - Male

Age - 13 to 20

Reader Interests - They will be interested in rock fashion, current rock chart music.

Similar Artists - Fall Out Boy/Bring Me The Horizon/You Me At Six

Colour Scheme - Red, Yellow and Black

The strengths of this rock magazine is that it will have its own distinctive look instead of the modern look that most magazines have. It will also include many pictures from a variety of gigs that will give people an insight as to what a concert is like and will hopefully persuade them to want go.

Idea 3:

Pop Magazine:

Gender - Female

Age - 12 to 18

Reader Interests - They will be interested in fashion, chart music, TV and films and celebrity gossip.

Similar Artists - Beyonce/Katy Perry/Nicki Minaj/Sam Smith

Colour Scheme - Black and Orange

The strengths of this pop magazine idea is that it will be suitable for the teenage female audience. Also, seeing as this magazine includes articles about the current fashion that the artists are wearing and this will appeal to the teenage target audience because fashion is something that they care about.

Idea 4:

Indie/Alternative Magazine:

Gender - Male/Female

Age - 13 to 25

Reader Interests - They will be interested in fashion/media such as film and TV as well as general thing.

Similar Artists - George Ezra/Ed Sheeran/The 1975/Coldplay

Colour Scheme - Brown and Blue

The strengths of this indie alternative magazine is that, like idea 1, it has an open age range so it will appeal to older fans and not just teenagers. This magazine will also appeal to audiences as it is about more than just music, it will include other things that interest them such as TV and film. By having this it will make for a larger audience.


Name and Masthead Design:

• Chords:

I like this name because it is a term used in music and seeing as it is a music magazine, the name fits really well with the product that I am creating.

• In Stereo:

I like this name because it is unique and there aren't any music magazines out there with this name and I believe that it will stand out to audiences.

• Notes:

I like this name because, like Chords, it is a musical term and fits with what I am trying to create. However, this name isn't very interesting and audiences may find this boring.

• Star Avenue:

I like this name as it has an American feel to it and seeing as that is where most music artists are based, I felt that it made sense to call it this. It is also a unique name however, people may find this as too long a name for a music magazine.

• Unplugged:

I really liked this name as it relates to music, however this name doesn't really fit the genre of my music magazines. As well as that, Unplugged is a really popular name so it wont be unique and stand out to people.